I accidentally came across Octopus as I was perusing the streets of London last October. From one look at their pink store front and super fun name I was sold, and just had to go in. I bought this fun backpack for my 2 year old daughter. It is way cute!
I also have fallen in love with their logo. It is so simple, fun and I must give the designer, whomever they may be, props.
Anyways, I'm so excited that I now can view their items online instead of having to rely on my memory of the bright and colorful nick-knacks they sell from my stroll that day.