PACKAGES

 
 

Design Packages

Brand Identity pricing will vary. And agencies will charge a lot. But not all businesses need to invest that much…and nor should they!

As an independent designer with 25+ years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere. And, I will be able to help you stay on budget.

Below are detailed package descriptions. To get started fill out a quick “Let’s Connect” form HERE or email me.


PACKAGE OFFERINGS

  • Simple Branding Package - Comes with 2 logo variations, 1-3 social media templates, and 1 print or digital marketing collateral piece.

  • Logo Suite Package - Complete logo suite (primary, secondary, submark, brandmark, wordmark, website favicon), brand icon set, 3-5 social media templates, and 1 print or digital marketing collateral piece.

  • Logo & Social Media Suite Package - Complete logo suite, social media suite, brand icons, and 1 print or digital marketing collateral piece.

  • Transformative Brand Identity Package - full comprehensive branding & strategy experience.

  • Collateral Marketing Materials - continue your brand on print & digital design pieces.

  • Design Intensive Days - Hire me for an intensive design session to complete your Marketing Material wishlist quicker.

 

 

Simple Branding Package

This package is suited for new businesses or entrepreneurs looking for a professional starting point with a new brand, but on a budget.

Or, maybe you’re a small company in need of a rebrand of an existing logo but preferably cost-effective, this package is for you.

You not only get a logo, social media templates, and a marketing collateral piece to get you started, you get an intentional brand discovery workshop to make sure your logo and brand will endure.

this package includes:

 
 
  • A comprehensive questionnaire and tailored screen sharing meeting or intensive phone call to define your brand. This tailored Discovery Workshop will explore your vision, goals, and audience to help guide the design process.

  • Receive the two most needed logo types in a logo suite, the primary logo and the brand mark or symbol.

    If you desire other logo types with this package, that is offered as an add on.

  • Choose 1-3 social media graphic templates to get you started with online marketing. This helps you start right away with a great consistent brand presence.

  • Chose a print or digital marketing collateral piece of your choosing. From business cards, flyers or digital templates your business can get all your basic designs needs met right away.

  • A color palette will be chosen and provided with Pantone, CMYK, RGB & HEX codes available to keep colors consistent as you go forward with your new brand.

  • Fonts are often overlooked, but are just as important as the logo symbol in making your brand recognizable. Not only are they important in your logo, but in all designs with typography. A brand is all about consistency and tha. includes using the right fonts.

    Fonts will be recommended so they coordinate and send the best overall brand message.

  • A brand PDF guideline booklet will be provided highlighting proper usage with color logo, color, and font guidelines. This will be helpful for you and your print vendors, and web developers to ensure your brand colors match.

  • You will receive a zipped file folder with needed logo file types for vendor printing, office printing, website design, and social media needs. Color specs will be provided along with licensed fonts.

    Also provided is a File Resource Guide that will guide consistency with your future printing and company employees going forward.

 
 
 

 

Logo Suite Package

Elevate your business with a cohesive brand that connects with your audience and positions you for growth.

This package comes with a full logo suite, brand icons, social media templates, and marketing collateral to get you off and running with your brand the right way. You will also get an intentional brand discovery workshop to make sure your logo and brand has longevity and is right for your company.

this package includes:

 
 
  • A comprehensive questionnaire and tailored screen sharing meeting or intensive phone call to define your brand. The tailored Discovery Workshop will explore your vision, goals, and audience to help guide the design process.

  • The visual identifier and foundation of your brand. Depending on your needs; a Primary logo, Secondary logo, Submark, Brandmark, Wordmark, and Website Favicon will be provided. All of the above include styles such as horizontal, vertical, color, black and white, and more.

  • Choose 3-5 social media graphic templates to get you started with online marketing. This helps you start right away with a great consistent brand presence.

  • Chose a print or digital marketing collateral piece of your choosing. From business cards, flyers or digital templates your business can get all your basic designs needs met right away.

  • Brand icons or iconography are the collection of visual elements that communicate key aspects of your brand's identity and offerings. They enhance brand recognition and simplifies complex ideas across various marketing materials.

    You’ll receive a custom set for your brand.

  • A color palette will be chosen and provided with Pantone, CMYK, RGB & HEX codes available to keep colors consistent as you go forward with your new brand.

  • Fonts are often overlooked, but are just as important as the logo symbol in making your brand recognizable. Not only are they important in your logo, but in all designs with typography. A brand is all about consistency and tha. includes using the right fonts.

    Fonts will be recommended so they coordinate and send the best overall brand message.

  • A basic PDF booklet will be provided highlighting proper usage with color logo, color, and font guidelines. This will be helpful for you and your print vendors, and web developers to ensure your brand colors match.

  • You will receive a zipped file folder with needed logo file types for vendor printing, office printing, website design, and social media needs. Color specs will be provided along with licensed fonts.

    Also provided is a File Resource Guide that will guide consistency with your future printing and company employees going forward.

 
 
 

 

Logo & Social Media Package

A great starter package without the cost of an exhaustive branding process. Get a brand new or redesigned logo along with a complete social media toolkit for a complete digital marketing brand presence.

this package includes:

 
 
  • A comprehensive questionnaire and tailored screen sharing meeting or intensive phone call to define your brand. The tailored Discovery Workshop will explore your vision, goals, and audience to help guide the design process.

  • The visual identifier and foundation of your brand. Depending on your needs; a Primary logo, Secondary logo, Submark, Brandmark, Wordmark, and Website Favicon will be provided. All of the above include styles such as horizontal, vertical, color, black and white, and more.

  • A social media presence is valuable and imperative to have your brand stay consistent across social platforms for the best recognition. You will receive a social media bundle that includes a profile picture, banner photos, social media icons, story templates, and other must haves.

  • Chose a print or digital marketing collateral piece of your choosing. From business cards, flyers or digital templates your business can get all your basic designs needs met right away.

  • Brand icons or iconography are the collection of visual elements that communicate key aspects of your brand's identity and offerings. They enhance brand recognition and simplifies complex ideas across various marketing materials.

    You’ll receive a custom set for your brand.

  • A color palette will be chosen and provided with Pantone, CMYK, RGB & HEX codes available to keep colors consistent as you go forward with your new brand.

  • Fonts are often overlooked, but are just as important as the logo symbol in making your brand recognizable. Not only are they important in your logo, but in all designs with typography. A brand is all about consistency and tha. includes using the right fonts.

    Fonts will be recommended so they coordinate and send the best overall brand message.

  • A basic PDF booklet will be provided highlighting proper usage with color logo, color, and font guidelines. This will be helpful for you and your print vendors, and web developers to ensure your brand colors match.

  • You will receive a zipped file folder with needed logo file types for vendor printing, office printing, website design, and social media needs. Color specs will be provided along with licensed fonts.

    Also provided is a File Resource Guide that will guide consistency with your future printing and company employees going forward.

 
 
 

 

Transformative Brand Identity Package

You need all the basic brand elements, plus an intentional strategic plan for combining images and messaging so you can grow your business online and throughout the world with your unique style.

this package includes:

 
 
  • A screen sharing meeting or intensive phone call to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and so much more. The resulting full Brand Discovery Brief will guide your design and brand and will give you a comprehensive brand research brief.

  • The visual identifier and foundation of your brand. Depending on your needs, a Primary and Secondary logo will be provided along with any other word mark or brand mark. You will be provided horizontal, vertical, color, black and white, and other logo types.

  • A social media presence is valuable and imperative to have your brand stay consistent across social platforms for the best recognition.

    You will receive a social media bundle that includes platform profile pictures, banner photos, icons, story templates, post templates, and other must haves.

    Your company can then take these templates and use them in Canva, for example, to make sure your brand is consistent.

  • Chose a 2 print or digital marketing collateral pieces of your choosing. From business cards, flyers or digital templates your business can get all your basic designs needs met right away.

  • To go along with your logo, fonts, and colors brands you also may need shapes or lines, certain photography or illustrations, icons, custom patterns, or other elements that make up the theme in its entirety. These will be shown in mock layouts for better visualization.

  • A color palette will be chosen and provided with Pantone, CMYK, RGB & HEX codes available to keep colors consistent as you go forward with your new brand.

  • Fonts are often overlooked, but are just as important as the logo symbol in making your brand recognizable. Not only are they important in your logo, but in all designs with typography. A brand is all about consistency and tha. includes using the right fonts.

    Fonts will be recommended and licensed font files provided so they coordinate and send the best message.

  • If needed, options for descriptive phrases, a tagline or slogan to capture the essence of your business.

  • A thorough PDF document that lays out the strategy behind your brand: your purpose, origin story, personality keywords, brand archetype, etc. It also details your visual identity: rules and examples for putting together your logo, colors, fonts, imagery, and messaging so you’l know how to creat new materials going forward.

  • You will receive a zipped file folder with needed logo, social media, and other supporting document file types for vendor printing, office printing, website design, and social media needs. Color specs will be provided along with licensed fonts.

    Also provided is a File Resource Guide that will guide consistency with your future printing and company employees going forward.

 
 
 

 

Collateral Materials

Ready to build out your brand? Or do you have add ons to your Identity Package?

Have digital or printed collateral pieces designed to go with and continue brand continuity.

OR…maybe you already have a strong brand identity, but need help creating new designs.


popular items include:

  • Social Media Templates

  • Presentation Templates

  • Icons

  • Digital Stationery (digital business card and letterhead)

  • Printed Stationery (business card, letterhead, envelope)

  • Brochures, Flyers & Info Sheets (Digital or Printed)

  • Booklets

  • Canva Templates

  • Signage

  • Event Branding

  • Ad Designs

  • Email Templates

  • Brand Swag (t-shirts, stickers, water bottles, pens and more!)

Once I understand your specific needs I will put together a Custom Proposal quote. Included will be your requested items as well as any recommendations I may have for other specific marketing pieces that would be valuable to your company.

 
 
 

 

Design Intensive Days

After I’ve helped you with your brand identity and your project is done, you might need updates or more materials. Because I already know your brand, I can dive in right away and work through your wishlist. Design Intensive Days are the perfect way to tackle items for a quicker turnaround.

 
 
 

 

A NOTE REGARDING WEBSITE DESIGN

Web design and development is a specific skill and something I don’t specialize in. I recommend that clients hire a Web Designer or firm, AFTER we create your new brand, for website needs. The web designer or firm will use the Branding Guidelines and other elements I develop and provide for you to create your website.