Design Packages

Building a strong brand is more than choosing a logo or colors. It’s about creating a clear identity that reflects who you business is and where it’s headed.

My work focuses on helping businesses clarify their brand direction and translate that clarity into thoughtful, cohesive design.

Some clients come to me at the very beginning of their brand journey. Others have been in business for years and simply need their brand to catch up with where they are today.

Wherever you are in the process, we’ll take it step by step.

To get started fill out a quick “Let’s Connect” form HERE or email me.

Here’s a clear overview of what I offer. Each package is designed to give you a strong, professional brand identity. Not sure which one is right for you? Reach out and I’ll help you choose.

HOW I HELP

Step 1 — Discover & Clarify
We explore your business, audience, and goals.

• Brand Questionnaire

• Discovery Workshop

• Competitor & Brand Research

• Creative Direction
  
  Outcome: A clear strategy and design direction before any visuals are created.

Step 2 — Design & Refine
I develop your visual identity and refine it with your feedback.

• Screen-sharing design reveal

• Iterative refinement

• Cohesive logos, colors, typography, and brand elements
  
  Outcome: A unified visual identity aligned with your brand strategy.

Step 3 — Deliver & Launch
You receive your full brand toolkit to confidently show up everywhere.

• Brand guidelines

• Logo & design files

• Visual assets and examples

• Resources to maintain consistency
  
  Outcome: A complete brand system ready for marketing, print, and digital platforms.

NOTE: Many clients begin with a Brand Audit & Strategy session before a full identity project.

1. Brand Audit & Strategy

Many of my clients begin here.

A brand audit is an in-depth review of your current brand presence to uncover opportunities, inconsistencies, and areas for improvement before investing in new design work.

We look at your visual identity, messaging, audience perception, and how your brand compares within your industry.

What’s included

• Review of existing brand touchpoints (logo, website, social presence, marketing materials)
• Competitor and category observations
• Audience perception review
• Strategic recommendations
• A concise Brand Audit Report outlining clear next steps

Ideal for: Businesses that already have a brand but feel something is off, outdated, or inconsistent.

The audit provides clarity so you can move forward with confidence, whether that leads to a brand refresh, new design work, or simply refining what you already have.

2. Brand Identity Design

For businesses ready to create or refine a cohesive visual identity.

These packages build on each other, adding deeper strategy and more comprehensive design systems depending on the needs of your business

Starter Brand Package

Best for New Businesses

Who it’s for: Solopreneurs or new businesses looking to establish a professional foundation.

What’s included:

• Brand Questionnaire & Discovery Workshop

• 2 Key Logo Variations (Primary + Mark)

• Color Palette (CMYK/RGB/HEX/Pantone)

• Brand Fonts Recommendations

• Basic Brand Guidelines PDF

• Source File Bundle

Outcome: A clear and cohesive brand foundation you can use confidently across digital and print.

Full Brand Package

Best for Growing Brands

Who it’s for: Businesses looking to refresh or fully develop their visual identity.

What’s included:

• Everything in the Starter Package

• Additional Logo Variations & Icons

• Extended Brand Guidelines

• Visual Assets & Example Applications

• Strategy Guidance for Brand Consistency

Outcome: A complete visual identity and toolkit that supports growth and professional presentation.

Custom Brand Package

Best for Established Brands with Unique Needs

Who it’s for: Businesses needing a tailored approach for complex branding requirements.

What’s included:

• Customized Discovery & Strategy

• Full Brand Identity Development

• Custom Visual Systems & Collateral Templates

• Advanced Brand Guidelines & Application Examples

• Optional Add-ons (marketing materials, packaging, etc.)

Outcome: A fully customized brand system built around your business goals and vision.

Brand Extension & Marketing Design

Once your brand identity is established, design support can extend into the materials your business needs to communicate consistently.

• Social Media Templates (expanded sets)

• Collateral & Print Materials (presentations, brochures, signage)

• Canva Templates

• Email Templates

• Brand Swag & Merch Design

• Presentation Templates

• Icons & Themed Visual Elements

Projects can be quoted individually or bundled into a custom proposal.

Design Intensive Days

Design Intensive Days are focused sessions designed to complete a group of marketing or design tasks quickly.

They work well for established brands that need multiple pieces created or updated in a short period of time.

These sessions allow us to move through a design “wish list” efficiently while keeping everything aligned with your brand.

A NOTE REGARDING WEBSITE DESIGN

Website design is not a core service here.

My focus is brand strategy and identity development. Once your brand direction and visual system are defined, I’m happy to collaborate with your chosen web designer to ensure the brand translates clearly and consistently online.

LET’S GET STARTED

If you’re ready to explore working together, the best place to begin is with a quick Let’s Connect form.

From there we can determine whether a Brand Audit, branding project, or focused design work would be the best fit for your business.