THE BRAND PROCESS

Great design starts with getting to know your business.

 
 
 

The Brand IDENTITY Process

You know your business. I know design. Together, we'll create a thoughtful brand identity that brings the two together.

Step 1 — Discover & Clarify
(Weeks 1 to 2)

We start with an intro call. Then I send your proposal with the timeline and deliverables. You'll complete my Brand Clarity Workbook so we focus on the right questions from day one. Through conversation and research into your business, audience and competitors, we build a focused brand strategy that guides every design decision.

 
 

Step 2 — Design & Refine
(Weeks 3 to 6)

Here's where the ideas take shape. I present your first concepts on a video call and explain the thinking behind each design decision. Then we refine the details together, with 3 rounds of revisions included.

 
 

Step 3 — Deliver & Launch
(Weeks 7 to 8)

You receive your final logo files, editable source files, and brand guidelines, plus the information you need to use your new identity confidently and consistently.

 
 
 

What I'll need from you:

  • A decision maker available for feedback at each stage.

  • Feedback within 3-5 business days, so we keep the schedule.

  • Honest answers in the questionnaire. The more you share, the better the design.

    Ready to begin?

 
 
Start Your Brand Project
 
 

visual brand audit | print & digital deisgn process


Step 1 — Understand

We begin with your goals, audience, and project needs. Depending on your service, this may include a questionnaire, a conversation, or a review of your existing materials.

Step 2 — Develop & Refine

For design projects, I’ll present the work and explain the thinking behind it. Your feedback helps us refine the details. For an audit, I’ll assess your materials and prepare clear recommendations.

Step 3 — Deliver

You’ll receive the agreed-upon designs or audit findings, along with the guidance included in your project.