PRICING

 
 

BRAND IDENTITY PACKAGES

Brand Identity pricing will vary. Agencies most likely will charge anywhere from $30,000 to $250,000. But not all businesses need to invest that much. As an independent designer with 25+ years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere.

Below are detailed package descriptions and suggested pricing for smaller business clients.


PACKAGE OFFERINGS

  • Logo Package - logo design only.

  • Branding Starter Package - logo & social media templates.

  • Brand Identity Package - full comprehensive branding & strategy experience.

  • Collateral Marketing Materials - continue your brand on print & digital design pieces.

  • Design Intensive Days - Hire me for an intensive design session to complete your Marketing Material wishlist quicker.

 

 

Logo Package

This package is suited for small or new businesses ready to take the leap into the world of branding and at the moment only need the basic brand element - the logo. Or, maybe you need a rebrand of an existing logo, this package is for you. However, you not only get a logo, you get an intentional brand discovery workshop to make sure your logo will be great long-term.

this package includes:

 
 
  • A screen sharing meeting or intensive phone call to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. The resulting Brand Discovery Brief will guide your design, ensuring that it’s the right fit.

  • The visual identifier and foundation of your brand. Depending on your needs, a Primary and Secondary logo will be provided along with any other word mark or brand mark. You will be provided horizontal, vertical, color, black and white, and other logo types.

  • A color palette will be chosen and provided with Pantone, CMYK, RGB & HEX codes available to keep colors consistent as you go forward with your new brand.

  • Fonts are often overlooked, but are just as important as the logo symbol in making your brand recognizable. Not only are they important in your logo, but in all designs with typography. A brand is all about consistency and tha. includes using the right fonts.

    Fonts will be recommended and licensed font files provided so they coordinate and send the best message.

  • A small PDF booklet will be provided highlighting proper usage with color logo, color, and font guidelines. This will be helpful for you and your print vendors, and web developers to ensure your brand colors match.

  • You will receive a zipped file folder with needed logo file types for vendor printing, office printing, website design, and social media needs. Color specs will be provided along with licensed fonts.

 
 

Starting at $2,500

 
 

Branding Starter Package

You not only want a new or redesigned logo, an intentional brand discovery workshop, but will have a large online presence and will need a social media toolkit to pull from.

this package includes:

 
 
  • A screen sharing meeting or intensive phone call to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. The resulting Brand Discovery Brief will guide your design, ensuring that it’s the right fit.

  • The visual identifier and foundation of your brand. Depending on your needs, a Primary and Secondary logo will be provided along with any other word mark or brand mark. You will be provided horizontal, vertical, color, black and white, and other logo types.

  • A social media presence is valuable and imperative to have your brand stay consistent across social platforms for the best recognition.

    You will receive a social media bundle that includes platform profile pictures, banner photos, icons, story templates, post templates, and other must haves.

    Your company can then take these templates and use them in Canva, for example, to make sure your brand is consistent.

  • A color palette will be chosen and provided with Pantone, CMYK, RGB & HEX codes available to keep colors consistent as you go forward with your new brand.

  • Fonts are often overlooked, but are just as important as the logo symbol in making your brand recognizable. Not only are they important in your logo, but in all designs with typography. A brand is all about consistency and tha. includes using the right fonts.

    Fonts will be recommended and licensed font files provided so they coordinate and send the best message.

  • A mini multi-page document that briefly lays out your brand. It includes a quick brand DNA highlighting your vision and tone. It also is also a reference for your logo, colors, fonts, social media templates, and a few brand in use examples.

  • You will receive a zipped file folder with needed logo, social media, and other supporting document file types for vendor printing, office printing, website design, and social media needs. Color specs will be provided along with licensed fonts.

 
 

Starting at $3,500

 
 

Brand Identity Package

You need all the basic brand elements, plus an intentional strategic plan for combining images and messaging so you can grow your business and make a mark in the world with your unique style.

this package includes:

 
 
  • A screen sharing meeting or intensive phone call to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. The resulting Brand Discovery Brief will guide your design, ensuring that it’s the right fit.

  • The visual identifier and foundation of your brand. Depending on your needs, a Primary and Secondary logo will be provided along with any other word mark or brand mark. You will be provided horizontal, vertical, color, black and white, and other logo types.

  • A social media presence is valuable and imperative to have your brand stay consistent across social platforms for the best recognition.

    You will receive a social media bundle that includes platform profile pictures, banner photos, icons, story templates, post templates, and other must haves.

    Your company can then take these templates and use them in Canva, for example, to make sure your brand is consistent.

  • A color palette will be chosen and provided with Pantone, CMYK, RGB & HEX codes available to keep colors consistent as you go forward with your new brand.

  • Fonts are often overlooked, but are just as important as the logo symbol in making your brand recognizable. Not only are they important in your logo, but in all designs with typography. A brand is all about consistency and tha. includes using the right fonts.

    Fonts will be recommended and licensed font files provided so they coordinate and send the best message.

  • Options for descriptive phrases, a tagline or slogan to capture the essence of your business.

  • To go along with your logo, fonts, and colors brands you also may need shapes or lines, certain photography or illustrations, custom patterns, or other elements that make up the theme in its entirety. These will be shown in mock layouts for better visualization.

  • A thorough PDF document that lays out the strategy behind your brand: your purpose, origin story, personality keywords, brand archetype, etc. It also details your visual identity: rules and examples for putting together your logo, colors, fonts, imagery, and messaging so you’l know how to creat new materials going forward.

  • You will receive a zipped file folder with needed logo, social media, and other supporting document file types for vendor printing, office printing, website design, and social media needs. Color specs will be provided along with licensed fonts.

 
 

Starting at $7,500

 
 

Collateral Materials

Ready to build out your brand? Or do you have add ons to your Identity Package?

Have digital or printed collateral pieces designed to go with and continue brand continuity.

OR…maybe you already have a strong brand identity, but need help creating new designs.


popular items include:

  • Social Media Templates

  • Presentation Templates

  • Icons

  • Digital Stationery (digital business card and letterhead)

  • Printed Stationery (business card, letterhead, envelope)

  • Brochures, Flyers & Info Sheets (Digital or Printed)

  • Booklets

  • Canva Templates

  • Signage

  • Event Branding

  • Packaging

  • Ad Designs

  • Email Templates

  • Brand Swag (t-shirts, stickers, water bottles, pens and more!)

Once I understand your specific needs I will put together a Custom Proposal quote. Included will be your requested items as well as any recommendations I may have for other specific marketing pieces that would be valuable to your company.

$ Custom Quote

 
 
 

Design Intensive Days

After I’ve helped you with your brand identity and your project is done, you might need updates or more materials. Because I already know your brand, I can dive in right away and work through your wishlist. Design Intensive Days are the perfect way to tackle items for a quicker turnaround.

$ Custom Quote

 
 
 

A NOTE REGARDING WEBSITE DESIGN

Web design and development is a specific skill and something I don’t specialize in. I recommend that clients hire a Web Designer or firm for website needs. The web designer or firm will use the Branding Guidelines and other elements I develop and provide for you to create your website.